Be careful, Effie can change your life

Competitions The registration deadline for the
new Effie is about to expire. Wirz Werbung explains why an agency
Effie has been a big hit in Switzerland in the last few years.
years, it has become an event for which more or less
only the potential award winners were interested. This should change
change now. The Effie is to be renovated and revitalized and so
its permanent place alongside the various other competitions such as
Marketing Trophy, ADC, DM Award, Crossmedia Award, GFM Marketing Award
and the like.

For the new Effie from BSW leading swiss agencies, there is also a
new advertising campaign. It's been a long time since the Effie was even
has been classically advertised. While in previous years only
the invitation to tender has just been reissued, this year there are 
- not least thanks to the generous support of media providers
- an impressive advertising campaign. Burson-Marsteller is in charge of the public
Relations. Wirz Werbung created a classic campaign. This
consists of advertisements, posters, flyers and a radio spot. On
humorous way, the target group is made aware of the importance of
winning an Effie is for your career. And how little
There are now alternatives to finding other ways of
to stand out from the crowd. CD Matthias Freuler at Wirz wants to
convey the message with a wink: "Times have changed.
changed, and in the professional life of an advertising manager it is important that he
can prove his success with an Effie just as effectively as
a creative person with his dice."  

Andreas Panzeri