Collect, check, submit
Education Sven Oeschger on the requirements and best training to win an Effie.
Education This week a
BSW course for the registration for the Effie, which Sven Oeschger from the
Planning Shop Zurich. Objective: The submitted case should
power.
WW: That there is a course to familiarize yourself with
to enter a competition is new. Why should this be the case with the new
Sven Oeschger: An Effie is one of the most important awards that
an agency can acquire. In contrast to other prices in the
industry, however, the Effie is not just about getting the job done.
to be compiled. Additional effort is required. One
must dig deep into the data, analyze, evaluate, reduce and create a
formulate a consistent and comprehensible submission for jury members.
Experience shows that the same errors are often made in the entries.
are made. The course aims to draw attention to these mistakes and
tips to the submitters so that the submitted case can reach its
can develop its full power.
WW:
For all those who missed this course: What are the most important
Things you need to know in order to register correctly?
Sven Oeschger:
I recommend that you take some time to read the pages at
to read through. The website contains many useful
Tips on form and content. At this address you can also find the
Guide "12 golden Effie tips".
WW:
The registration deadline is October 31. Are there any other sources of information where you can find out more?
On the website of the German Association of Communications Agencies
() there is a helpful "Effie" section. There is also
further valuable information on the website of the Euro-Effie
().
WW:
You have already served twice on the Euro-Effie jury.
What are your personal observations on how to make a work
can be presented more profitably?Sven Oeschger:
There are a number of practical tips. But the most important thing is,
that in the case of an Effie entry, the results presented are compared with the
objectives of the communication activities. As long as
If the circle is not closed here, a submission is useless.
WW:
Are there any mistakes you should avoid when presenting a case?
It should be avoided at all costs to create an unmanageable collection of
submit market research data. It is the task of the
submitters to prepare the case and present it ready to the jury members.
serve. No member of the jury is still in the kitchen to prepare the
sauce to taste. A tip: After finishing the case, I would
to a person working outside of advertising for review
give. Does it fully understand the input? Has the problem been solved?
Have all the questions been answered? Do you have the feeling that you have a real
read about communication performance? Four times yes and the chances
are good for an Effie. Good luck!
BSW course for the registration for the Effie, which Sven Oeschger from the
Planning Shop Zurich. Objective: The submitted case should
power.
WW: That there is a course to familiarize yourself with
to enter a competition is new. Why should this be the case with the new
Sven Oeschger: An Effie is one of the most important awards that
an agency can acquire. In contrast to other prices in the
industry, however, the Effie is not just about getting the job done.
to be compiled. Additional effort is required. One
must dig deep into the data, analyze, evaluate, reduce and create a
formulate a consistent and comprehensible submission for jury members.
Experience shows that the same errors are often made in the entries.
are made. The course aims to draw attention to these mistakes and
tips to the submitters so that the submitted case can reach its
can develop its full power.
WW:
For all those who missed this course: What are the most important
Things you need to know in order to register correctly?
Sven Oeschger:
I recommend that you take some time to read the pages at
to read through. The website contains many useful
Tips on form and content. At this address you can also find the
Guide "12 golden Effie tips".
WW:
The registration deadline is October 31. Are there any other sources of information where you can find out more?
On the website of the German Association of Communications Agencies
() there is a helpful "Effie" section. There is also
further valuable information on the website of the Euro-Effie
().
WW:
You have already served twice on the Euro-Effie jury.
What are your personal observations on how to make a work
can be presented more profitably?Sven Oeschger:
There are a number of practical tips. But the most important thing is,
that in the case of an Effie entry, the results presented are compared with the
objectives of the communication activities. As long as
If the circle is not closed here, a submission is useless.
WW:
Are there any mistakes you should avoid when presenting a case?
It should be avoided at all costs to create an unmanageable collection of
submit market research data. It is the task of the
submitters to prepare the case and present it ready to the jury members.
serve. No member of the jury is still in the kitchen to prepare the
sauce to taste. A tip: After finishing the case, I would
to a person working outside of advertising for review
give. Does it fully understand the input? Has the problem been solved?
Have all the questions been answered? Do you have the feeling that you have a real
read about communication performance? Four times yes and the chances
are good for an Effie. Good luck!
Interview: Andreas Panzeri
