Internet research: Wemf and SRG research service cooperate
Discussions about collaboration in the field of Internet research are bearing fruit.
Since the spring, the
SRG Research Service and Wemf AG für Werbemedienforschung
talks about cooperation in the field of Internet research in order to
the absence of a uniform currency for Internet usage data
(see Werbewoche 11/2005).
Now they are doing nails with
Heads: The Research Service and Wemf have decided to work together in this area.
as detailed in a press release. The research is to
be transferred to a specialized company, which will be established on January 1.
will be founded. The two research institutes want to
Internet industry usage, advertising market and overall market data on the
make them available. It is planned to create an analogy to the German
Three-pillar model of the Arbeitsgemeinschaft Onlineforschung (AGOF) to
develop. An on-site survey using
online questionnaire (user-centric) the first pillar, the measurement of the
Access to websites (site-centric) represents the second and a
representative telephone survey is the third pillar. The Wemf and the
Research Service want to explore the different ways in which Switzerland
measurement systems and surveys already in operation (such as NetAudit, MA Comis,
NetBase or MMXI) into a common system in the medium term.
SRG Research Service and Wemf AG für Werbemedienforschung
talks about cooperation in the field of Internet research in order to
the absence of a uniform currency for Internet usage data
(see Werbewoche 11/2005).
Now they are doing nails with
Heads: The Research Service and Wemf have decided to work together in this area.
as detailed in a press release. The research is to
be transferred to a specialized company, which will be established on January 1.
will be founded. The two research institutes want to
Internet industry usage, advertising market and overall market data on the
make them available. It is planned to create an analogy to the German
Three-pillar model of the Arbeitsgemeinschaft Onlineforschung (AGOF) to
develop. An on-site survey using
online questionnaire (user-centric) the first pillar, the measurement of the
Access to websites (site-centric) represents the second and a
representative telephone survey is the third pillar. The Wemf and the
Research Service want to explore the different ways in which Switzerland
measurement systems and surveys already in operation (such as NetAudit, MA Comis,
NetBase or MMXI) into a common system in the medium term.
The new Internet research is to be used for both media planning and
Program research and strategic issues Usage data for the
make it available. According to the communiqué, the research model is closely
Developed in collaboration with future customers and data recipients
have been organized. These have been organized in a roundtable since the beginning of 2005 and
now working together with the Research Service and Wemf to develop a
to develop a sponsorship and financing model.
