New monthly magazine Private Banking to be published for the first time on September 15

Just in time for Swiss Bankers' Day, PB is taking over from BanqueAssurance.

(pr) The first edition of Private
Banking, the new monthly magazine for banks and bank customers in
French language, will be published on September 15, 2005, just in time for the
Swiss Bankers Day. Private Banking thus succeeds the
of the magazine BanqueAssurance, which has been published every two months since 1990.
had appeared.
The new magazine is divided into three sections: "Acteurs",
"Clients privés" and "Préférences". The editor-in-chief is
François Schaller, deputy editor-in-chief is Aline Yazgi. This emphasizes
The elegant new layout was designed by graphic designer Katja Hoesli.
"Private banking has become an important part of the financial
and the first echoes from banking and advertising circles are
extremely positive," says publisher Ralph Büchi.
The first issue of Private Banking comprises 80 pages and includes over
20 pages of advertisements. The initial print run is a good 12,000 copies.
The subscription price for 10 issues per year is 95 francs, the
Newsstand price 9.80 francs.
Private Banking is published by the Geneva editorial office of the publishing group
HandelsZeitung, which has also been publishing the successful
published in the business journal PME Magazine.

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