CRM budgets on the rise
Active management of customer relationships is becoming increasingly important for companies.
The active management of
Customer Relationship Management (CRM) is gaining in importance at
companies are becoming increasingly important. This is confirmed by the results of the
CRM Barometer 2005 of the management and IT consultancy Capgemini.
In more than half of the companies surveyed (54 %) there are
at least one employee who is exclusively responsible for CRM
is responsible for this. To this end, 83 % of the companies this year
CRM budgets increased or at least remained the same compared to the previous year
remained. In addition, the study states that customer loyalty and a
Adapting business processes to the needs of customers of this
year can be considered very important. The complete investigation
can be downloaded as a PDF at www.de.capgemini.com/presse
obtained free of charge
be
Customer Relationship Management (CRM) is gaining in importance at
companies are becoming increasingly important. This is confirmed by the results of the
CRM Barometer 2005 of the management and IT consultancy Capgemini.
In more than half of the companies surveyed (54 %) there are
at least one employee who is exclusively responsible for CRM
is responsible for this. To this end, 83 % of the companies this year
CRM budgets increased or at least remained the same compared to the previous year
remained. In addition, the study states that customer loyalty and a
Adapting business processes to the needs of customers of this
year can be considered very important. The complete investigation
can be downloaded as a PDF at www.de.capgemini.com/presse
obtained free of charge
be
