101 book tips for marketing and communications professionals
For Roger Hausmann, his Internet presence is more than just a company presentation.
The consulting copywriter and copywriting consultant
Roger Hausmann recommends a book every week on his website for
Marketing and communications professionals. In the meantime 101 tips are in
his electronic archive came together. (pr) For Roger Hausmann, his Internet presence is more than just a company presentation: "Of course I want to present the writing workshop and my work, but that's not all - I want to build up an archive of book tips that helps marketing and communications professionals discover interesting, instructive as well as exciting non-fiction and technical books." This archive now includes 101 tips for books ranging from "ABM - Success Story of a Department Store Chain" to "How to Advertise Successfully on a Narrow Budget." The spectrum of titles is as broad as the field of communication is wide. Every month, Roger Hausmann summarizes these recommendations and sends them out as a newsletter to more than 300 marketing and communications professionals in Switzerland, Germany and Austria. In addition, he regularly reviews for Werbewoche and - although he limits himself exclusively to marketing and communications books - is a top 1000 reviewer at amazon.de. Roger Hausmann has been a self-employed copywriter with an entry in the script professional register since August 1, 2000. During this time, he has written and designed copy for over 70 large and less large, well-known and less well-known companies - from Apple to Zurich University of Applied Sciences Winterthur. He also works regularly as a disruptive copywriter for agencies. Roger Hausmann presents a selection of his current works, such as the annual report of the Winterthur city marketing or a radio spot for the new SEAT Leon, on his website.
Roger Hausmann recommends a book every week on his website for
Marketing and communications professionals. In the meantime 101 tips are in
his electronic archive came together. (pr) For Roger Hausmann, his Internet presence is more than just a company presentation: "Of course I want to present the writing workshop and my work, but that's not all - I want to build up an archive of book tips that helps marketing and communications professionals discover interesting, instructive as well as exciting non-fiction and technical books." This archive now includes 101 tips for books ranging from "ABM - Success Story of a Department Store Chain" to "How to Advertise Successfully on a Narrow Budget." The spectrum of titles is as broad as the field of communication is wide. Every month, Roger Hausmann summarizes these recommendations and sends them out as a newsletter to more than 300 marketing and communications professionals in Switzerland, Germany and Austria. In addition, he regularly reviews for Werbewoche and - although he limits himself exclusively to marketing and communications books - is a top 1000 reviewer at amazon.de. Roger Hausmann has been a self-employed copywriter with an entry in the script professional register since August 1, 2000. During this time, he has written and designed copy for over 70 large and less large, well-known and less well-known companies - from Apple to Zurich University of Applied Sciences Winterthur. He also works regularly as a disruptive copywriter for agencies. Roger Hausmann presents a selection of his current works, such as the annual report of the Winterthur city marketing or a radio spot for the new SEAT Leon, on his website.
