Content instead of content
Comment: It's all for nothing. The free newspaper is not a passing fad, nor is it a whim of the publishing industry.
René Worni misses journalistic innovations from publishers that go beyond satisfying the cross-media needs of advertising customers. The free newspaper
is not a passing joke, not a whim of the press. Before the
20 Minuten's devastatingly positive figures, Michael
Ringier, just a publisher without a free newspaper, at the annual
Publishers' Conference and to take off their hats to rumors that have persisted for some time
confirm: Prague is now daring to test its own
Umsonstblatt. He made no secret of his unease. Because
Editorial performance is the only thing a publisher has to sell.
and therefore cannot be free.
However, anyone who criticizes 20 minutes today (even in the house at the
Werdstrasse, where the naughty child took the pride of the family, the Tagi,
terrorized) is ostracized like a smoker among non-smokers.
The controversies surrounding journalistic content are increasingly taking place in the
Draught, outside the door. Inside in the warmth
relaxed by content that is variable in size around flashy advertisements
stretch or condense as required and can be transformed into events.
which were previously planned jointly by the publisher and editorial team.
have been. Because the once stubborn editorial team now realizes that all
are in the same boat. Anyone who doesn't understand that as editor-in-chief
or as a journalist.
The other way round: the newspaper as a counterweight to fleeting television and
The Internet, which is available everywhere, should be a place of socio-political
debate, demands Michael Ringier. Journalists should therefore
get even closer, ask even more questions and be even more uncomfortable.
But they already are today. The decisive factor, however, is how the vessel
which the publisher makes available to them,
including food security income.
But hand on heart. Where are the innovations that have more in their sights?
have as satisfying the cross-media needs of advertising customers who
are more than the result of takeovers and investments? When
was the last time the public felt that a publisher had a
journalistic concerns or even a relaunch taken seriously?
Publishers' drawers are full of exciting projects, such as
a daily business newspaper (it can't be Cash daily) or
Ringier's Neue Zeitung. You wait and leave the risk to Wolfgang
Fellner with his daily magazine in Austria. But enough time,
until his experiences are exploitable here at home? After all, the
Debate clear: content is not enough, it needs content.
is not a passing joke, not a whim of the press. Before the
20 Minuten's devastatingly positive figures, Michael
Ringier, just a publisher without a free newspaper, at the annual
Publishers' Conference and to take off their hats to rumors that have persisted for some time
confirm: Prague is now daring to test its own
Umsonstblatt. He made no secret of his unease. Because
Editorial performance is the only thing a publisher has to sell.
and therefore cannot be free.
However, anyone who criticizes 20 minutes today (even in the house at the
Werdstrasse, where the naughty child took the pride of the family, the Tagi,
terrorized) is ostracized like a smoker among non-smokers.
The controversies surrounding journalistic content are increasingly taking place in the
Draught, outside the door. Inside in the warmth
relaxed by content that is variable in size around flashy advertisements
stretch or condense as required and can be transformed into events.
which were previously planned jointly by the publisher and editorial team.
have been. Because the once stubborn editorial team now realizes that all
are in the same boat. Anyone who doesn't understand that as editor-in-chief
or as a journalist.
The other way round: the newspaper as a counterweight to fleeting television and
The Internet, which is available everywhere, should be a place of socio-political
debate, demands Michael Ringier. Journalists should therefore
get even closer, ask even more questions and be even more uncomfortable.
But they already are today. The decisive factor, however, is how the vessel
which the publisher makes available to them,
including food security income.
But hand on heart. Where are the innovations that have more in their sights?
have as satisfying the cross-media needs of advertising customers who
are more than the result of takeovers and investments? When
was the last time the public felt that a publisher had a
journalistic concerns or even a relaunch taken seriously?
Publishers' drawers are full of exciting projects, such as
a daily business newspaper (it can't be Cash daily) or
Ringier's Neue Zeitung. You wait and leave the risk to Wolfgang
Fellner with his daily magazine in Austria. But enough time,
until his experiences are exploitable here at home? After all, the
Debate clear: content is not enough, it needs content.
René Worni, Editor Media &
Media
