"I'm not a stain on the nest"

Jürgen Richter, the German publishing doyen and ex-Springer boss, is practicing
harsh criticism of the takeover of ProSieben Sat 1 by its
former employer. However, it is not the merger itself that makes him
disturbs him. Rather, he is concerned with the time chosen and the underlying
underlying motives. The criticism of his own industry is reminiscent of Hans J.
Bär's book "Seid umschlungen, Millionen" (Be embraced, millions), in which the Swiss
private banker questioned banking secrecy, among other things. As
Richter does not want to be labeled a net polluter, however: "In order
to foul the nest from which I myself come and to which I have contributed for 35 years.
I love the media and especially the press far too much.
very much," explains Richter in an interview with Werbewoche editor Oliver
Classen. "The fact that individual exponents feel attacked when I
certain industry-internal dependency structures upon request and
favors, that only means that I'm not using them to
I'm wrong," the ex-Springer boss continues. Which
favors and structures, you can find out in the
Advertising Week of September 22, 2005.
No subscription? Single issues of Werbewoche can be
can be ordered by e-mail from Ginette Peter ()
(CHF 8.00+VAT/postage).