SBB launches Western Switzerland commuter newspaper
It's been underway since September 20: The SBB is putting out calls for bids for locations for commuter newspapers at its stops and stations in the Lausanne and Geneva metropolitan areas.
Since September 20, the time has come: The
SBB write "in French-speaking Switzerland" at their stops and stations,
especially in the agglomerations of Lausanne and Geneva" 120 to 150
Box locations for commuter newspapers.
While the tenders that have just been completed in Berne, Basel
and Zurich explicitly required a German-language commuter newspaper,
SBB is more flexible in French-speaking Switzerland: according to the tender text
the print product can be in French "or" German.
First and foremost, publishers are addressed, because "experience
in the press sector and with the publication and distribution of
of a newspaper" is required. Knowledge of
Publications that meet the needs of public transport commuters
traffic, it continues. Interested parties can submit their offers
until October 31, 2005. The boxes can then be ordered from "April 1
2006 or earlier" can be used. Whether an exclusive surcharge is possible
is not clear from the tender text.
This makes it clear that anyone launching a commuter newspaper in French-speaking Switzerland
now has to hurry. Edipresse has already contacted the
own project Le Matin Bleu. And what about 20 minutes
from Tamedia? They are keeping quiet. Managing Director Rolf
Bollmann has not been available for days. And Group CEO
Martin Kall submits Advertising Week's request to the
communications department. There, its head Franziska
Hügli by e-mail on September 21: "We have received the following
our analyses, we found that Western Switzerland is the
commuter newspapers is an attractive market. Tamedia will launch the
determine how to proceed."
Temperatures are getting cooler, the equinox is just around the corner
over, the leaves are changing color, the chestnuts are falling from the trees
... Dear people on Zurich's Werdstrasse: Autumn has begun!
Markus Knöpfli
SBB write "in French-speaking Switzerland" at their stops and stations,
especially in the agglomerations of Lausanne and Geneva" 120 to 150
Box locations for commuter newspapers.
While the tenders that have just been completed in Berne, Basel
and Zurich explicitly required a German-language commuter newspaper,
SBB is more flexible in French-speaking Switzerland: according to the tender text
the print product can be in French "or" German.
First and foremost, publishers are addressed, because "experience
in the press sector and with the publication and distribution of
of a newspaper" is required. Knowledge of
Publications that meet the needs of public transport commuters
traffic, it continues. Interested parties can submit their offers
until October 31, 2005. The boxes can then be ordered from "April 1
2006 or earlier" can be used. Whether an exclusive surcharge is possible
is not clear from the tender text.
This makes it clear that anyone launching a commuter newspaper in French-speaking Switzerland
now has to hurry. Edipresse has already contacted the
own project Le Matin Bleu. And what about 20 minutes
from Tamedia? They are keeping quiet. Managing Director Rolf
Bollmann has not been available for days. And Group CEO
Martin Kall submits Advertising Week's request to the
communications department. There, its head Franziska
Hügli by e-mail on September 21: "We have received the following
our analyses, we found that Western Switzerland is the
commuter newspapers is an attractive market. Tamedia will launch the
determine how to proceed."
Temperatures are getting cooler, the equinox is just around the corner
over, the leaves are changing color, the chestnuts are falling from the trees
... Dear people on Zurich's Werdstrasse: Autumn has begun!
Markus Knöpfli
