Ruf Lanz: At Hiltl, even carnivores are vegetarians
Haus Hiltl is one of Europe's most traditional vegetarian restaurants. Ruf Lanz's latest campaign highlights this with plenty of visual wit.
On display are notorious carnivores such as lions, tigers, wolves and pumas. However, they deviate conspicuously from the norm, as they are all equipped with the teeth of a hare - the epitome of the herbivore.
The subjects appear throughout the year as advertisements, posters, POS displays and cards for free.
Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clorman, Marcel Schläfle (Art Direction), Torsten Maas (Text), Kristina Burch (Consulting). Photography: Getty Images. Image processing: Süsstrunk + Jericke.
The subjects appear throughout the year as advertisements, posters, POS displays and cards for free.
Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clorman, Marcel Schläfle (Art Direction), Torsten Maas (Text), Kristina Burch (Consulting). Photography: Getty Images. Image processing: Süsstrunk + Jericke.
