New ad combination of the Süddeutsche Zeitung, the Standard and the Tages-Anzeiger
At the Publimedia Forum, D-A-CH—the new advertising partnership between the Süddeutsche Zeitung, the Austrian Standard, and the Tages-Anzeiger—was unveiled.
(pr) At the Publimedia Forum on September 27
the new three-country advertising combination between the Süddeutsche
Zeitung, the Austrian Standard and the Tages-Anzeiger called
D-A-CH was presented. This first ad combination of three
Quality newspapers in German-speaking countries to launch on October 1
2005 and has a readership of 2.1 million people.
Within this overall readership, two out of three readers are younger than
50 years old, one in three readers has a university or college degree.
university degree, and around 500,000 people are managers.
The D-A-CH advertising combination is aimed at the transnational
advertising budgets of international companies. The acquisition targets the
budgets of car manufacturers, the financial sector and the
luxury goods industry. In addition to a price advantage compared to the
advertising customers also benefit from the simple booking process.
Handling process by the central booking office at SV-Media,
a subsidiary of the Süddeutsche Zeitung.
The D-A-CH combination is being launched with a print campaign by the
Zurich advertising agency studerpartner Communication AG. The advertisements
are published in various European specialist media titles
and refer to the website .
the new three-country advertising combination between the Süddeutsche
Zeitung, the Austrian Standard and the Tages-Anzeiger called
D-A-CH was presented. This first ad combination of three
Quality newspapers in German-speaking countries to launch on October 1
2005 and has a readership of 2.1 million people.
Within this overall readership, two out of three readers are younger than
50 years old, one in three readers has a university or college degree.
university degree, and around 500,000 people are managers.
The D-A-CH advertising combination is aimed at the transnational
advertising budgets of international companies. The acquisition targets the
budgets of car manufacturers, the financial sector and the
luxury goods industry. In addition to a price advantage compared to the
advertising customers also benefit from the simple booking process.
Handling process by the central booking office at SV-Media,
a subsidiary of the Süddeutsche Zeitung.
The D-A-CH combination is being launched with a print campaign by the
Zurich advertising agency studerpartner Communication AG. The advertisements
are published in various European specialist media titles
and refer to the website .
