McCann Erickson realigns Stöckli

Following a multi-stage competitive pitch, the agency was entrusted with developing the brand strategy for all divisions of the company.

In a multi-stage
McCann Erickson has been awarded the budget for the
strategic realignment of the Stöckli brand. The task
includes consulting and support for the brand strategy for all
Company divisions: ski, bike and own retail trade.
The decisive factor for the decision in favor of McCann was the
systematic approach, the commitment and, last but not least, the
price-performance ratio, the advertising agency announced.

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