Circulation figures with new editions
WEMF: Daily newspapers continue to see their circulation decline, while 20 Minuten is expanding.
Advertising Media Research (Wemf) analyzes the circulation figures for Swiss print titles.
announced. Publication will be delayed because the
Since July 1, 2004, Wemf has imposed new certification requirements on the print media. From a strictly scientific point of view, the data is therefore not comparable with the
comparable with the previous year's figures. The advertising industry will do this nonetheless,
because it is dependent on comparative figures. To remedy this
Wemf has asked the publishers for an interim certification.
invited, but in October of last year only a sketchy
list with data, but which nevertheless contain some direct
Allow comparisons.
Looking downhill
The ranking of the titles with the highest circulation is led by the free title 20
minutes with 380427. The massive increase of 40664 units compared to the previous year
of the interim certification reflects the extension to St. Gallen in the
last June.
Blick remains the best-selling daily newspaper in Switzerland.
But with 262262 units (2003 still 275275) it is on a downward trend. To
The Tages-Anzeiger is in second place with a slight decline in
edition of 231281 (236229 copies intermediately certified) and in third place
The Mittelland Zeitung is in second place with 189386 (2003 still 190098). The
Ranking of the top ten titles continues with Berner Zeitung
(166965), Neue Zürcher Zeitung (150945), Südostschweiz (139568, Neue
Luzerner Zeitung (132179, Basler Zeitung (98645), Bund (60400) and
of the Zürichsee Zeitung (46242).
Because only data with a closing date of September 15 was published online, the St. Galler Tagblatt (108004 copies in 2003) is missing here. The complete list will be
will not appear until November. Circulation figures for the daily newspapers
however, show a slight downward trend across the board.
In French-speaking Switzerland, Le Matin (76410 compared to 69350 in 2003)
upward trend, as was the case with 24 Heures (103262), where
However, the acquisition of two regional titles had a negative impact. They
is the largest daily newspaper in French-speaking Switzerland after Le Matin and the
Tribune de Genève (71029), which has now fallen behind Le Matin. In the
Ticino, Corriere del Ticino (39298) leads ahead of La Regione Ticino
(33043).
The Sunday press is led by SonntagsBlick (280280) followed by Le
Matin Dimanche (271392), SonntagsZeitung (202599) and the NZZ am
Sonntag (115671). Due to the interim certification, SonntagsBlick
and Sonntags Zeitung lost circulation, while the NZZ am Sonntag
was able to increase slightly.
The Beobachter (326304) leads the weekly titles, followed by the K-Tipp
(302609), Schweizer Illustrierte (240240), NZZ Folio (209672) and
the cooking magazine Saisonküche (198207). Significantly lower circulation reported
Weltwoche (80436 compared to 91213 interim certified), whereas Facts
(73034) increased slightly.
Slight increase in cash and balance sheet
Some of the business press, which has been struggling for some time, seems to be
to recover somewhat, at least in terms of circulation. Compared to the
interim certification, cash (58844) and balance sheet (36660) have slightly
while Finance and Economy (35203) fell behind the
balance sheet. Stocks (18145) also lost circulation.
In the German-speaking part of Switzerland, the leading program and TV guide is Tele
(182496), followed by TV-Star (174047) and in French-speaking Switzerland TV Guide
(210385, provisional), which is published with 24 Heures and the Tribune de Genève
is sold.
E-papers, the electronic clone of a print title, are becoming the
listed by the Wemf for the first time. Südostschweiz (606) is in the lead here,
followed by the NZZ (406), NZZ am Sonntag (322), Basler Zeitung (186),
Blick (162), Regione Ticino (109) and Finanz und Wirtschaft (103).
The comparatively high figure for Südostschweiz may be an indication of
the high population of people from the canton of Graubünden who
live far away from home, for example in exile in Zurich.
The new support regulations will also shift the
Calculation period from July 1 to June 30 of the respective year.
following year. The data is published in the fall. The publishers
declare their circulation figures themselves. The paid circulation comprises
Retail sales, other sales, free copies (up to a maximum of 5%),
fully paid or discounted subscriptions and e-papers. Until
subscriptions discounted by a maximum of 50 percent can still be included in the circulation. The free circulation must also be shown separately.
René Worni
