Gillette withdraws media budget from Mindshare
Because the personal care company has been acquired by Procter & Gamble, the media network must relinquish its account at the end of the year.
Because the personal care company Gillette
Procter & Gamble (P&G) has been taken over, the
Medianetzwerk will relinquish its mandate at the end of the year. Mindshare managed
media buying for Gillette worldwide, but has been responsible for the
year also worked for P&G's archrival Unilever. This was not
surprised, a Mindshare spokesperson told MarketWatch: "We
had actually already faced the loss of the budget in the middle of the year.
expected." Unilever's mandate is much larger than that of
Gillette. The new budget holders of the new P&G subsidiary are apparently the
Publicis agencies Zenith Optimedia and Starcom Mediavest. This said
an anonymous source close to Publicis told the news agency
Reuters. The majority of this will go to Starcom, which, according to
Advertising Age has already acquired the US budget of P&G and around 70 % of its
international media editions. The total budget of Gillette
is estimated at 800 million dollars.
Procter & Gamble (P&G) has been taken over, the
Medianetzwerk will relinquish its mandate at the end of the year. Mindshare managed
media buying for Gillette worldwide, but has been responsible for the
year also worked for P&G's archrival Unilever. This was not
surprised, a Mindshare spokesperson told MarketWatch: "We
had actually already faced the loss of the budget in the middle of the year.
expected." Unilever's mandate is much larger than that of
Gillette. The new budget holders of the new P&G subsidiary are apparently the
Publicis agencies Zenith Optimedia and Starcom Mediavest. This said
an anonymous source close to Publicis told the news agency
Reuters. The majority of this will go to Starcom, which, according to
Advertising Age has already acquired the US budget of P&G and around 70 % of its
international media editions. The total budget of Gillette
is estimated at 800 million dollars.
