"A very powerful piece of evidence"

Copyright At a workshop organized by the five
communication associations, Marko Straus has developed the Idea-Protector
presented. The CEO of the Idea Care Company explains a few key points
Details.WW: What motivated you at the Idea Care Company to develop the Idea Protector program?Marko Straus: Our creative head, Benno Flotziger, had the idea because
ideas were "stolen" from him time and again. He works in the advertising scene in
Austria and is on the board of the Design Austria association.
For my part, I have a team of developers at my disposal who have the idea
could also be technically implemented for Windows, Mac and Linux.
WW:
How does this idea work?
Marko Straus: If you want to protect your idea with us, you need the Idea-Protector
download from the web and log on to www.idea-protector.com
register. Creative professionals can use this tool to register the
Save ideas in one or more files before taking them to the
customers. If such a presentation is imminent, the
Idea-Protector is started, and you drag a copy of the files into the
Idea-Protector. This copy is encrypted, compressed and protected with
with a certified, unique time stamp. This allows
later, the deposit can be proven for an exact point in time.
WW:
What does this security cost?
Marko Straus: The software for this certificate is free of charge.
Deposit with any number of files costs 12 euros. We
cut up the stored file, and a small piece with a few
Bytes is moved to our server. This works
as in ancient China, where a contract was divided into two parts.
Only by joining the two parts together can it be read again. We
do not know the content, because we only have a few bytes, and
the depositor cannot change the deposited files because he or she
some bytes are missing. The principle is therefore the same as a
Deposit with the notary, only faster and considerably cheaper ...
WW:
Are there other comparable tools?
Marko Straus: No, we have a worldwide patent on the securing process.
What's more, five man-years of work have gone into the tool. Comparable are only
manual processes such as notary, sending yourself an envelope with a postmark
send or present under witnesses.
WW:
What is special about your program?
Marko Straus: A deposit takes a long time with a
average user between 20 and 40 seconds. Then
he can run to the customer without having to worry that his ideas
simply be stolen. Where else can you get that for 12 euros?
WW: Who, where and how many users are already using the Idea Care tool?
Marko Straus: The so-called drops or deposits are our
trade secret. But I can reveal that the number of users is steadily
and that we are now recording drops from many countries.

WW:
Are the ideas registered with Idea Care officially monitored, so to speak, or what makes the system legally binding?
Marko Straus: The Idea Protector is merely a piece of evidence. It proves,
that the depositor was in possession of the aforementioned
documents. However, this proves a very important detail
become: Who was first? If someone can prove that - for example
one hour before the customer presentation, the other party can
no longer be able to argue that the idea of, for example, a
joint meeting was developed. We are not an official body,
but a very powerful piece of evidence. Nevertheless, with
in a dispute is left to the discretion of the judge as to what
Evidence accepted. The opportunities with the Idea Protector are
significantly greater than without.
WW:
How effective do you think the "side effect" of prevention is?
Marko Straus: That's the main effect! The creative goes to the customer, presents and
is casually indicating with the certificate of deposit that it is
is probably better not to steal these ideas because they are "quasi
are "notarized".
WW:
Do you already know of successful disputes?
Marko Straus: No, prevention has been very successful so far.
WW:
Do you have any other such developments in the pipeline?
Marko Straus: There are ideas for further development, but first and foremost we have to
to recoup the costs. That should take a while with 12
Euro per drop ...
Interview: Andreas Panzeri