"The strategic alignment of employees is a central task of Corporate Communications"

(pr) At
the second implementation of the "Excellence in Communications
Lecture" on October 11 in the sold-out conference hall of the
Zurich Financial Services Prof. Cees van Riel from the Rotterdam School
of Management on the strategic orientation of employees. The
The next MSCom event will take place on March 16, 2006 with the
The old master of corporate communications, Professor James E. Grunig,
University of Maryland (USA), in Zurich.
 
Using specific examples from European companies, Dr. Cees van
Riel, Professor at the Rotterdam School of Management (Erasmus
University), what is being done in operational practice so that
Management and employees on the same rope and in the same direction
draw. His presentation was entitled "Creating Alignment in
Multi-Business Companies with Professional Employee Communications". He
made it clear that the strategic orientation of all employees
is a central management task in order to achieve the success goals of a
company. In addition, the speaker presented a self
instruments developed to measure the strategic alignment of the
of the employees.

The presentation was followed by a buffet lunch for further discussion.
discussions. Among the limited audience of 80 participants
were numerous communication managers from well-known Swiss
companies, representatives of communications agencies and numerous
Alumni of the MScom postgraduate program.

The next event in the "MScom Excellence-in-Communications Lecture Series" will take place on
March 16, 2006 in Zurich. James E. Grunig, UCLA Los Angeles,
speaks about "New Research on Public Relations as a Global Strategy
Function". The exact venue will be announced later.
The Executive Master of Science in Communications Management (MScom)
is one of the few international postgraduate degree programs that
train communication specialists to work in their companies
to play a leading role in strategic decisions
can. MScom is offered as a part-time postgraduate Master's program at
offered by the University of Lugano. The four-day courses take place
once a month for one and a half years and are held in
held in English. Guarantee for the high-level academic
level as well as for the international orientation offer over thirty
Professors from renowned institutions worldwide. The summer session
takes place in the USA, in cooperation with the UCLA Anderson School
of Management (Los Angeles, California), one of the world's leading
Business schools. 
The event partner for the lecture series is the HarbourClub, a
Association of 50 Swiss Chief Communications Officers. The
HarbourClub offers its members a platform for personal contact with
Exchange of experience. The aim of the club, which was founded in 2000, is to
Professionalization of the "Corporate Communications" function
and increase their acceptance.