Fairness Commission finds chocolate advertising not shocking 

The First Chamber of the Fairness Commission
has rejected a complaint against a TV commercial. The commercial for Twix
shows a young man enjoying his chocolate bar alone.
would like to. He therefore steers his bike towards a tree in such a way that the
companion sitting in the rear seat was hit hard by a branch.
is hit and rudely pulled off his bike. Grinning maliciously
the young man continues, while in the background the heavily
The woman who had been hit gets up again, staggering slightly.
One consumer was unpleasantly affected by the advertising film and laid
lodged a complaint with the Fair Trading Commission. In their opinion
such advertising should not be shown, as it promotes violence.
glorify and negatively influence the behavior of young, unstable people.
influence. The complainant also drew a comparison with
certain brutal events in reality.
The Fairness Commission took a different view of the case. The commercial was
for the average informed and reasonable consumer
recognizable as exaggeration and parody. The almost
comic-like scenery and presentation of the advertising film were in a form
which makes the whole thing recognizable as black humour. From
For this reason, there is no glorification of violence. The commission
assumes that viewers are well aware of this exaggeration.
and therefore dismissed the complaint.