M bridge is set
The decision by Migros management to discontinue the employee magazine effective immediately has been met with a lack of understanding.
The Migros employee magazine,
M-Brücke was closed by management a few days ago, effective immediately
set. It's nice to have one, but not necessarily
necessary. Migros is now relying on the intranet, explained
Migros spokeswoman Monica Glisenti told the Tages-Anzeiger. The
The in-house magazine had a circulation of 93,000 copies. In
In the future, the content of the employee newsletter will only be available on the intranet
be accessed. The employees had to deal with the abrupt end to
They reacted with disbelief and described the decision as «questionable”
»Cost-cutting measure," reported the Tages-Anzeiger. Not only
Migros employees view the closure of M-Brücke as
Not only is this questionable, but experts are also surprised. «Company magazines are extremely important today,» explains
For example, Philip Meier, managing director of the Zurich-based agency «m/&» and author of *Internal Communication in the Workplace*.
The fact that internal memos are now only available on the intranet
is problematic in that those employees
are at a disadvantage, for whom it is already more difficult to
to inform employees internally. According to Coop spokesperson Karl Weisskopf,
At Coop, similar to Migros, there are only 8 % employees
access to a computer. Despite some criticism, the
Migros stands by its decision. At the
However, according to Monica Glisenti, cooperatives would continue to provide publications to most employees.
M-Brücke was closed by management a few days ago, effective immediately
set. It's nice to have one, but not necessarily
necessary. Migros is now relying on the intranet, explained
Migros spokeswoman Monica Glisenti told the Tages-Anzeiger. The
The in-house magazine had a circulation of 93,000 copies. In
In the future, the content of the employee newsletter will only be available on the intranet
be accessed. The employees had to deal with the abrupt end to
They reacted with disbelief and described the decision as «questionable”
»Cost-cutting measure," reported the Tages-Anzeiger. Not only
Migros employees view the closure of M-Brücke as
Not only is this questionable, but experts are also surprised. «Company magazines are extremely important today,» explains
For example, Philip Meier, managing director of the Zurich-based agency «m/&» and author of *Internal Communication in the Workplace*.
The fact that internal memos are now only available on the intranet
is problematic in that those employees
are at a disadvantage, for whom it is already more difficult to
to inform employees internally. According to Coop spokesperson Karl Weisskopf,
At Coop, similar to Migros, there are only 8 % employees
access to a computer. Despite some criticism, the
Migros stands by its decision. At the
However, according to Monica Glisenti, cooperatives would continue to provide publications to most employees.
