Clear Channel donates to global Unicef campaign

The children's charity, in partnership with Clear Channel Outdoor, has launched the first-ever global outdoor advertising campaign.

Unicef, the United Nations Children's Fund
nations, together with Clear Channel Outdoor, has launched the first global
outdoor advertising campaign in history. With a poster campaign
The aim is to raise awareness of the enormous impact of HIV/AIDS on
children are awakened and strengthened. At simultaneous events
in Johannesburg, London and New York, celebrities - among them
Hollywood celebrities such as Whoopi Goldberg and Sir Roger Moore - 
together with the representatives of the two organizations last
Thursday, an impressive poster showing a child who has lost his
Parents buried. The campaign, sponsored by Clear Channel Outdoor, is
on billboards and other outdoor advertising media in 50 countries around the world.
around the globe, and will be launched in Switzerland on November 21. The
The campaign theme is the result of an international competition that
met with a huge response from advertising agencies from all over the world. The
award-winning idea from Bester Burke, an agency in Cape Town,
South Africa was selected from over 300 entries.

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