"Wednesday studio" passes the bucket
TV Commercials: After 27 years on the air, the advertainment format is coming to an end.
TV commercials After 27 years, the advertainment format is coming to an end.
information-interested "Tagesschau" audience an alternative to the
hectic short commercials - a kind of Coop newsreel. The acceptance
should not be about form, which has always remained controversial, but about
the informative content. True to the motto "well informed -
shop better". The programs, which last several minutes, should feature reports,
shopping service, recipe tips and studio guests through transparency the
Strengthen credibility and trust in Coop. With the continuing
effect that the 7.25 p.m. advertising island is the highest on Wednesdays.
rating of all TV days and ten percent of the audience in
the "Coop Wednesday Studio" in particular.
Switch on the device.
"Which commercial can claim that?" asks
Coop press spokesman Karl Weisskopf. However, the ranges fell with
increasing number of channels and new cooking programs - including our own
co-productions such as "al dente" - to around 800,000 (October 2005). This
and with the high costs, the question marks over the continuation of the
"Studios". In the spirit of the new and integrated
communication strategy "for me and you", the wholesaler wants to
Increased use of short TV commercials for different target groups.
information-interested "Tagesschau" audience an alternative to the
hectic short commercials - a kind of Coop newsreel. The acceptance
should not be about form, which has always remained controversial, but about
the informative content. True to the motto "well informed -
shop better". The programs, which last several minutes, should feature reports,
shopping service, recipe tips and studio guests through transparency the
Strengthen credibility and trust in Coop. With the continuing
effect that the 7.25 p.m. advertising island is the highest on Wednesdays.
rating of all TV days and ten percent of the audience in
the "Coop Wednesday Studio" in particular.
Switch on the device.
"Which commercial can claim that?" asks
Coop press spokesman Karl Weisskopf. However, the ranges fell with
increasing number of channels and new cooking programs - including our own
co-productions such as "al dente" - to around 800,000 (October 2005). This
and with the high costs, the question marks over the continuation of the
"Studios". In the spirit of the new and integrated
communication strategy "for me and you", the wholesaler wants to
Increased use of short TV commercials for different target groups.
Luca Aloisi
