Nascar is considered cool by advertisers and sponsors
According to estimates, the annual revenue of the National Association for Stock Car Auto Racing is three billion dollars, and its fan base numbers 75 million Americans.
The annual turnover of the National Association
for Stock Car Auto Racing (Nascar) is estimated to be three
billion dollars, the fan community numbers 75 million Americans: a
ideal advertising platform. It is currently particularly popular with Hollywood,
which diligently beats the marketing drum at Nascar races. Always
more often the stars and starlets promote their latest films on the edge of the
Speedways. And vice versa: this summer, Nascar was one of the
Main sponsors of the film "Herbie: Fully Loaded" with teen star Lindsay
Lohan. Of course, advertisers, event sponsors and
Car manufacturers benefit from the enormous brand awareness that the
car events in America at the moment. Read more about the
big business with speed in the advertising week of 10.
November 2005 No subscription? Single issues of Werbewoche can be ordered from
Ginette Peter - - can be ordered (CHF
8.00 + VAT/postage).
for Stock Car Auto Racing (Nascar) is estimated to be three
billion dollars, the fan community numbers 75 million Americans: a
ideal advertising platform. It is currently particularly popular with Hollywood,
which diligently beats the marketing drum at Nascar races. Always
more often the stars and starlets promote their latest films on the edge of the
Speedways. And vice versa: this summer, Nascar was one of the
Main sponsors of the film "Herbie: Fully Loaded" with teen star Lindsay
Lohan. Of course, advertisers, event sponsors and
Car manufacturers benefit from the enormous brand awareness that the
car events in America at the moment. Read more about the
big business with speed in the advertising week of 10.
November 2005 No subscription? Single issues of Werbewoche can be ordered from
Ginette Peter - - can be ordered (CHF
8.00 + VAT/postage).
