The "Public Relations Book Award 2005" goes to Switzerland

The "Public Relations Book Award 2005" for the best book concept on the subject of
"Public Relations" is awarded to Dr. Peter P. Knobel from Switzerland. His concept
with the working title "Managing PR Agencies. Best practice for clients
and agency managers" was judged by the five-member jury to be an important issue,
on which a fundamental presentation for practitioners has been lacking up to now. Convinced
the clear structure of the concept, the high quality of the
Orientation assistance, which the technical book offers to clients and agency managers
The award winner is the managing director of the PR agency Dr. Peter P. Knobel Zug,
the exclusive associate of Hill & Knowlton in Switzerland. Impetus for
According to Knobel, his textbook concept was given a teaching assignment at the Institute for
applied media science at the Zurich University of Applied Sciences Winterthur, the
showed that there is a lack of literature on the leadership issue of PR.
The award is associated with a book contract. The book will be published in
coming early summer in the Viola Falkenberg, which specializes in PR topics.
Publisher in Bremen.
For the "Public Relations Book Award 2006" can be submitted until September 1, 2006.
Concepts for a non-fiction book on the basics of PR or on
industry-specific PR may be submitted. The conditions of participation are
at www.falkenberg-verlag.de/award.htm.