M+K Vienna designs an adventure promotion for Wrigley

Wrigley Switzerland launched a campaign for
its strongest chewing gum brand Airwaves. In collaboration with the
advertising agency M+K Vienna, which also successfully managed the location in Austria.
in the below the line area, this cross-media
campaign (print, POS, Internet) was developed.
The promotion focuses on increasing the level of awareness
and communicating the product benefits of the Airwaves brand at the
Target group of 14-39 year olds. The product is the hero was the
motto for the impressive graphic realization, which additionally
awakens the desire for adventure through a competition. Also at the point of
Sale provides an attractive promotion mechanism with On Pack scratch cards
for buying incentives and thus for an increase in sales.
The accompanying Internet campaign was developed together with the Twyn Group
and for the first time also on the Swiss promotion platform of
powerwinning.ch with a high-reach banner campaign.
Sensational success was achieved by an additional cooperation with 20
minutes. In just a short time, more than 8000
lottery participants can be reached.