Sara Lee consolidates media at OMD
The household goods and food company Sara Lee has reduced the number of its European media agencies from nine to one.
The household goods and food company
Sara Lee has increased the number of its European media agencies from nine to
one shortened. Winner of a Europe-wide pitch for the 250 million
The Omnicom spin-off OMD is responsible for the heavy budget, as the trade journal Werben und
Verkaufen reported. From 2006, OMD will be responsible for media planning and
-purchase for Sara Lee. Among others, the following have lost their mandate
Carat, Zenith Optimedia, Mindshare and MPG.
Sara Lee has increased the number of its European media agencies from nine to
one shortened. Winner of a Europe-wide pitch for the 250 million
The Omnicom spin-off OMD is responsible for the heavy budget, as the trade journal Werben und
Verkaufen reported. From 2006, OMD will be responsible for media planning and
-purchase for Sara Lee. Among others, the following have lost their mandate
Carat, Zenith Optimedia, Mindshare and MPG.
