Hollywood actors demand a say in product placement

Two of the largest actors' associations
Hollywood have written a letter of complaint in which they express their
Desire for a say in product placement in film and television
as Adage.com reports. The associations are calling for guidelines that
includes transparency right at the beginning of a movie. The
They are also calling for strict regulations on product placement in
children's programs, an extension of the guidelines to cable television
and a say in how a product should be placed. The
On the one hand, associations complain that the actors and
screenwriters are never integrated into the decision-making process and
are often only informed at the last minute how and where they can apply for a
product should advertise. The product would also suffer as a result, explain
the associations. In addition, the actors would not be available for this
extra service. In addition, they would not have the
opportunity to have a say in which product they have to advertise. The
Actors should at least have the opportunity to say no,
explains Ann-Marie Johnson, President of the Screen Actors Guild (SAG),
to Adage.com.