Honor native turning
Film Awards: This week, the Edi Awards will honor Swiss advertising film production. However, this industry is increasingly suffering from cost pressures.
Film awards This week, the Edi is awarded the
Swiss advertising film production honored. However, this is suffering more and more from
The price pressure. "If you don't film, you will be filmed", has
Fredi M. Murer once put this into the world as a bon mot. The Swiss
feature film director related it to the themes back then. Today the
This casual saying can also be interpreted in terms of labor policy. With the
opening of the borders, foreign film productions are also allowed to
in Switzerland compete for budgets. More and more agencies are adopting the
Offer. Foreigners are allowed to film in Switzerland. They relocate the
Filming abroad is cheaper. Or you want
offers its customers something special and is looking for an elaborate
Spot is catching up with the world class by no longer being
local producers, but prefers to rely on
international stars.
Does the prophet really count for nothing in his own country? Will the Swiss
Film industry a pawn of globalization? "It's true that we
sometimes a whole team of cheap technicians from Prague or even just
Germany," reveals a recording manager.
It sounds a little nicer when a production for its commercial in Poland
"a beautiful landscape that fits the idea perfectly".
Decorative buildings in Romania are in demand because craftsmanship there is "a
has a long tradition". Others have drawings made in Korea "because the
best trick specialists work". The decisive trick with all
these examples: It's usually cheaper abroad.
This development is due to the fact that more and more
less money is required. "In order to maintain the quality, I have to
I have to come up with something," explains, for example, the
Zurich producer Reiner Roduner from Absolutturnus. "I am
interested in being able to function globally," he says and looks
therefore has long been looking at which countries offer him which advantages
can.
For a while, Spain was a popular filming location and provider of
services from Swiss producers. This country
but is no longer considered cheap. Offering more in terms of
The Russians now want the best value for money. This
are acquiring "quite aggressively" in Switzerland.
Recently, "action" has been called in South America. Argentina and Chile
are popular for sunny spots. Not only beautiful landscapes, but also
A highly developed and yet cheap infrastructure can be found in
Brazil. Under the name of Mixer, seven of the best
producers and technical studios. These filmmakers,
who have already won countless Lions in Cannes, now also want to
become active in Europe. In the last few days, the
Mixer's representative responsible for international management
Switzerland. Advertising Week asked Isabelle Hahn about her plans
and wanted to know from Swiss creatives how big the
interest in such cooperation with Brazil (see
Interviews pages 8, 9 and 10).
Swiss advertising film production honored. However, this is suffering more and more from
The price pressure. "If you don't film, you will be filmed", has
Fredi M. Murer once put this into the world as a bon mot. The Swiss
feature film director related it to the themes back then. Today the
This casual saying can also be interpreted in terms of labor policy. With the
opening of the borders, foreign film productions are also allowed to
in Switzerland compete for budgets. More and more agencies are adopting the
Offer. Foreigners are allowed to film in Switzerland. They relocate the
Filming abroad is cheaper. Or you want
offers its customers something special and is looking for an elaborate
Spot is catching up with the world class by no longer being
local producers, but prefers to rely on
international stars.
Does the prophet really count for nothing in his own country? Will the Swiss
Film industry a pawn of globalization? "It's true that we
sometimes a whole team of cheap technicians from Prague or even just
Germany," reveals a recording manager.
It sounds a little nicer when a production for its commercial in Poland
"a beautiful landscape that fits the idea perfectly".
Decorative buildings in Romania are in demand because craftsmanship there is "a
has a long tradition". Others have drawings made in Korea "because the
best trick specialists work". The decisive trick with all
these examples: It's usually cheaper abroad.
This development is due to the fact that more and more
less money is required. "In order to maintain the quality, I have to
I have to come up with something," explains, for example, the
Zurich producer Reiner Roduner from Absolutturnus. "I am
interested in being able to function globally," he says and looks
therefore has long been looking at which countries offer him which advantages
can.
For a while, Spain was a popular filming location and provider of
services from Swiss producers. This country
but is no longer considered cheap. Offering more in terms of
The Russians now want the best value for money. This
are acquiring "quite aggressively" in Switzerland.
Recently, "action" has been called in South America. Argentina and Chile
are popular for sunny spots. Not only beautiful landscapes, but also
A highly developed and yet cheap infrastructure can be found in
Brazil. Under the name of Mixer, seven of the best
producers and technical studios. These filmmakers,
who have already won countless Lions in Cannes, now also want to
become active in Europe. In the last few days, the
Mixer's representative responsible for international management
Switzerland. Advertising Week asked Isabelle Hahn about her plans
and wanted to know from Swiss creatives how big the
interest in such cooperation with Brazil (see
Interviews pages 8, 9 and 10).
Andreas Panzeri
