Free combining around combi 1B
Advertising Pool: The Eastern Switzerland Kombi 1B package has not been canceled. There is some confusion: Is "Tagi plus plus" coming?
Advertising pool The Eastern Switzerland Kombi 1B has not been terminated. Confusion prevails: Is Tagi plus plus coming?
Advertising pool between Landbote, Schaffhauser Nachrichten (SN) and
Thurgauer Zeitung (TZ), as having resigned at the end of 2005.
of Tamedia for Landbote (20 percent) and TZ (100 percent), the
Question whether the Combi 1B could come about again or whether the SN
remains isolated or whether it will move to St.
Gallen. Since Tamedia announced the launch of the
new advertising combinations Tagi plus (Tages-Anzeiger, Landbote and TZ)
officially announced, without saying a word about the SN, represents
the question becomes even more pressing.
Not so for Markus Wenger, Head of Advertising at Publicitas Winterhur
of Kombi 1: "Kombi 1B continues to exist, because the Landbote has the
I withdrew my notice at the end of October," he says. The
written retraction from Landbote publisher Lothar Dostal. All
three publishers had also verbally committed to the continuation.
The new tariffs are also available: The basic price remains as before, the
new, integrated color millimeter rate costs 5.02
Francs.
This information is surprising. Not only because Dostal's withdrawal
has not been communicated so far, but because the publishers act as if
everything is still open. Dostal himself was not available by the editorial deadline.
but TZ publishing director Urs Bucher explains about Kombi 1B: "It
looks good, but it's not ready yet." SN publisher says something similar
Norbert Neininger: "I assume that the Kombi 1B is coming, the
The decision is expected to be made on November 25." Negotiations are also underway
on conditions under which the Kombi 1B is coupled with the Tages-Anzeiger
could become a kind of Tagi plus plus. For Markus Wenger
a "Tagi plus plus" might make sense, but he does not believe that this will be the case in 2006.
about it. He is also surprised by the lack of information about the station wagon:
"We have already sent out numerous offers," he says.
Advertising pool between Landbote, Schaffhauser Nachrichten (SN) and
Thurgauer Zeitung (TZ), as having resigned at the end of 2005.
of Tamedia for Landbote (20 percent) and TZ (100 percent), the
Question whether the Combi 1B could come about again or whether the SN
remains isolated or whether it will move to St.
Gallen. Since Tamedia announced the launch of the
new advertising combinations Tagi plus (Tages-Anzeiger, Landbote and TZ)
officially announced, without saying a word about the SN, represents
the question becomes even more pressing.
Not so for Markus Wenger, Head of Advertising at Publicitas Winterhur
of Kombi 1: "Kombi 1B continues to exist, because the Landbote has the
I withdrew my notice at the end of October," he says. The
written retraction from Landbote publisher Lothar Dostal. All
three publishers had also verbally committed to the continuation.
The new tariffs are also available: The basic price remains as before, the
new, integrated color millimeter rate costs 5.02
Francs.
This information is surprising. Not only because Dostal's withdrawal
has not been communicated so far, but because the publishers act as if
everything is still open. Dostal himself was not available by the editorial deadline.
but TZ publishing director Urs Bucher explains about Kombi 1B: "It
looks good, but it's not ready yet." SN publisher says something similar
Norbert Neininger: "I assume that the Kombi 1B is coming, the
The decision is expected to be made on November 25." Negotiations are also underway
on conditions under which the Kombi 1B is coupled with the Tages-Anzeiger
could become a kind of Tagi plus plus. For Markus Wenger
a "Tagi plus plus" might make sense, but he does not believe that this will be the case in 2006.
about it. He is also surprised by the lack of information about the station wagon:
"We have already sent out numerous offers," he says.
Markus Knöpfli
