Successful change
Production: WPS, a Dietikon-based company, sees itself as a full-service provider for the production of promotional materials.
Pre-press company WPS has made the separation between photography,
Image processing, creation and layout. Although the company has all
areas, specialists are deployed everywhere. "This allows
we achieve high quality in all disciplines," explains CEO
Daniel Ehrensperger supports this approach. It makes no sense to him if
layout designers or photographers can crop and edit images. This
WPS's highly qualified lithographers, whose workplaces are
Ehrensperger justifies this by saying that the
way. So the photographers know exactly what they are doing with their professional
equipment - and those responsible for the system take care of
the professional creation of PDF/X3 data, so that when outputting
no mistakes happen. Clear competencies and
clear boundaries.
Opix piggybacking with an alligator
The heart of the company, which has grown to a total of 50 employees
are corresponding IT solutions. WPS relies on a wide range of
catalog products, we use two complementary systems. On the one hand the
Opix image database, which customers can use via a web browser for layout purposes and
can download similar images. On the other hand, the
companies with Alligator-one a software solution that makes it possible,
a link between "real" customer data and the
text-image integration. Ehrensperger speaks of a
digital manuscript created from the ERP data (Enterprise Resource Planning).
planning = system for the automation and integration of
business processes) of the customer
is generated and can be synchronized with the layout application Adobe
InDesign connects.
Turnaround about to be completed
"This linking of content and layout is possible in both directions.
This has the advantage that the customer data is continuously corrected.
or updated," explains Daniel Ehrensperger, who has been with the company for just over
responsible for the management of the company for one year
draws. Ehrensperger looks to the future. He has to, that's why
he is committed. The first successes have been recorded, he explains in the
conversation, operationally you write black. This has become possible
turnaround has not yet been fully completed due to several
measures: On the one hand through an expanded customer base and on the other
others through a more comprehensive range of services. Companies such as Carrefour, Howeg,
Otto's and Expert Switzerland are customers that have been acquired recently.
Furthermore, the
September 2005 from Geroldswil to Dietikon, the
workflows can be optimized. Proven processes have been retained - such as the
Transfer of authority and clear delineation of areas of responsibility.
What has changed above all is the culture. There is a daily standing
exchange about projects, where everything is put on the table.
The fact that WPS also carries out designs in-house depends on Ehrens
perger doesn't want to make a big deal of it. "We don't offer art direction
in the traditional sense and do not take on large advertising budgets. But
We can also offer professional concepts and designs - until
for the delivery of professional print data. Also for small to
WPS is the right partner for medium-sized campaigns."
Healthy self-confidence
This is what Ehrensperger means by a "total service provider".
understands. However, the customer can also select individual elements from the
overall service package, which are as follows:
Digital photography, including logistics (procurement of the items to be photographed
objects plus return transport), professional image processing, browser
based image data management, typesetting, text-image integration,
design concepts and adaptations up to the aforementioned connection of the
Layout templates to customer systems.
And to put it differently, more simply and with the self-confident words
Ehrensperger: "We produce advertising material that
sell. We work seriously and we are good."
Jürgen Franck
