Advico Young&Rubicam: With Sportplausch Wider on a rampage

While the cars are stuck in traffic jams or in front of one of the countless roadworks, the bikes whizz past left and right. Because on a bike you can afford a riding style which, if transferred to a car, would lead to veritable road rage. This is shown in the commercial, with the tip for car drivers: "Off to Sportplausch Wider in Wallisellen and switch to a bike yourself."
Spot Mountain Bike
Spot Racing Bike
Responsible at Sportplausch Wider: Peter Wider. Responsible at AY&R: Markus Gut (CCO), Martin Stulz (text), Oliver Glutz (AD), Selmi Tonstudio (production).