Wirz wins pitch for battery disposal
After an extensive evaluation round followed by a pitch, the battery disposal the battery disposal organization opted for Wirz Advertising. was chosen.
After an extensive evaluation round
followed by a competitive presentation by four agencies, the
the battery disposal interest group (Inobat) for Wirz advertising
decided. Inobat administers the property on behalf of the Federal Office for
The Federal Office for the Environment, Forests and Landscape (Buwal) has introduced the advance disposal fee,
consumers with the purchase price of batteries and rechargeable batteries
pay. Through advertising and public relations work, the organization aims to
the collection rate of used batteries of 66.6 % (as at the end of 2004)
to the target value of 80% specified by Buwal. After the
previous campaign "Just as inappropriate as batteries in the trash" before
the new Wirz concept will be a new way of thinking.
encourage people to collect and bring back more, according to a
message. This again more with a humorous wink than
with a raised index finger.
followed by a competitive presentation by four agencies, the
the battery disposal interest group (Inobat) for Wirz advertising
decided. Inobat administers the property on behalf of the Federal Office for
The Federal Office for the Environment, Forests and Landscape (Buwal) has introduced the advance disposal fee,
consumers with the purchase price of batteries and rechargeable batteries
pay. Through advertising and public relations work, the organization aims to
the collection rate of used batteries of 66.6 % (as at the end of 2004)
to the target value of 80% specified by Buwal. After the
previous campaign "Just as inappropriate as batteries in the trash" before
the new Wirz concept will be a new way of thinking.
encourage people to collect and bring back more, according to a
message. This again more with a humorous wink than
with a raised index finger.
