APG evaluates eight years of poster research
With the Poster Performance Index, the Allgemeine Plakatgesellschaft (APG) regularly measures the impact of poster campaigns. of poster campaigns.
With the Poster Performance Index (PPI)
The Allgemeine Plakatgesellschaft (APG) regularly has the effect of the
of poster campaigns. According to APG, around 2.7 million
invested in the research project to date. Now it has a
Evaluation of the results from 1997 to 2005 published. 374
Various notices were posted during this time regarding memory,
brand allocation and favorability under the microscope. For this purpose, 83
representative surveys were conducted with a total of 35,000 interviews.
The PPI test report 1997-2005 presents the figures in total as well as
differentiated according to various influencing factors: Industry, season,
Advertising pressure, display duration, poster formats used, number of subjects. He
also documents the methodological basis of the study, which began in 2006 with
will be continued in further survey waves. In contrast, the
previous online planning tool, with which media planners can
Independently calculate quantitative reference values in scheduling
could. From fall 2006, a new tool will be used that is based on the
Results of the new Swiss Poster Research (SPR) baseline study
based.
The PPI test report can be requested free of charge by calling 052 208 94 21 or from the APG website.
The Allgemeine Plakatgesellschaft (APG) regularly has the effect of the
of poster campaigns. According to APG, around 2.7 million
invested in the research project to date. Now it has a
Evaluation of the results from 1997 to 2005 published. 374
Various notices were posted during this time regarding memory,
brand allocation and favorability under the microscope. For this purpose, 83
representative surveys were conducted with a total of 35,000 interviews.
The PPI test report 1997-2005 presents the figures in total as well as
differentiated according to various influencing factors: Industry, season,
Advertising pressure, display duration, poster formats used, number of subjects. He
also documents the methodological basis of the study, which began in 2006 with
will be continued in further survey waves. In contrast, the
previous online planning tool, with which media planners can
Independently calculate quantitative reference values in scheduling
could. From fall 2006, a new tool will be used that is based on the
Results of the new Swiss Poster Research (SPR) baseline study
based.
The PPI test report can be requested free of charge by calling 052 208 94 21 or from the APG website.
