Farner predicts strong investment in communication in 2006
According to the Farner Communications Index the Swiss economy will continue to invest heavily in communications in 2006. communication sector in 2006.
According to the Farner Communication Index
The Swiss economy continued to grow strongly in 2006.
communications sector. The index reaches the second highest
value since measurement began in 2003. Only in the previous year was it
slightly higher. Four out of five Swiss companies have
Communication budgets increased or at least at the previous year's level
remain unchanged. 27% of the Swiss companies surveyed expect the
During the course of the year, a further increase in the
Communication expenditure. Only 14% are planning to reduce their budget. The
Above-average growth in investments for events. The Farner
Communication Index is published by the opinion research institute Isopublic in the
annually on behalf of Farner Consulting and is based on a
representative survey of the 500 largest Swiss companies.
The Swiss economy continued to grow strongly in 2006.
communications sector. The index reaches the second highest
value since measurement began in 2003. Only in the previous year was it
slightly higher. Four out of five Swiss companies have
Communication budgets increased or at least at the previous year's level
remain unchanged. 27% of the Swiss companies surveyed expect the
During the course of the year, a further increase in the
Communication expenditure. Only 14% are planning to reduce their budget. The
Above-average growth in investments for events. The Farner
Communication Index is published by the opinion research institute Isopublic in the
annually on behalf of Farner Consulting and is based on a
representative survey of the 500 largest Swiss companies.
