First Europe-wide weblog survey of PR and communications managers
Euprera, the European Public Relations Education & Research Association, has released the results of the first Europe-wide survey on the use of blogs in PR and communications management.
Euprera, the Europen Public Relations
Education & Research Association has published the results of the first
Europe-wide survey on the use of weblogs in PR and
communication management. For the EuroBlog 2006 study
587 PR professionals from 33 countries were surveyed online in November and December.
interviewed in 2005.
The difference between
Enthusiasts who attribute far-reaching benefits to weblogs (e.g.
competition, monitoring, direct communication) and the
"Anti-bloggers" who offer no advantages for companies and customers
recognize. 31 percent weblog users versus 26 percent blog abstainers
on the other hand. Only 4 percent of respondents had never heard of
Weblogs belongs.
42 percent of communications managers who are currently still
do not run a blog, but want to do so within the next 12 months.
months
change. On the other hand, 32 percent never want to start a weblog.
The most frequently cited reasons: The benefits are not clear (1/3)
and there is no personnel capacity (just under 1/4).
The PR researcher Dr. Ansgar
Zerfass, one of the scientists responsible for the study, makes
The lack of ideas and concepts, rather than the technology, is responsible for weblog skepticism.
PR managers and agencies would have to develop application scenarios with a
Zerfass will develop a clear contribution to value creation in the
cited in the press release on the study.
Education & Research Association has published the results of the first
Europe-wide survey on the use of weblogs in PR and
communication management. For the EuroBlog 2006 study
587 PR professionals from 33 countries were surveyed online in November and December.
interviewed in 2005.
The difference between
Enthusiasts who attribute far-reaching benefits to weblogs (e.g.
competition, monitoring, direct communication) and the
"Anti-bloggers" who offer no advantages for companies and customers
recognize. 31 percent weblog users versus 26 percent blog abstainers
on the other hand. Only 4 percent of respondents had never heard of
Weblogs belongs.
42 percent of communications managers who are currently still
do not run a blog, but want to do so within the next 12 months.
months
change. On the other hand, 32 percent never want to start a weblog.
The most frequently cited reasons: The benefits are not clear (1/3)
and there is no personnel capacity (just under 1/4).
The PR researcher Dr. Ansgar
Zerfass, one of the scientists responsible for the study, makes
The lack of ideas and concepts, rather than the technology, is responsible for weblog skepticism.
PR managers and agencies would have to develop application scenarios with a
Zerfass will develop a clear contribution to value creation in the
cited in the press release on the study.
