Break-even with the first issue   

Industry magazine The Swiss Journalist got off to a good start in the advertising market.
The magazine Der Schweizer Journalist (SJ), which was published at the end of November
published for the first time in a print run of 10,000 copies
publisher Johann Oberauer also for the second edition at the end of February and
will probably continue with a similarly large circulation until the middle of the year. First
After that, the print run will be reduced to the 5100 copies that will be available in
have been announced in the media data. The SJ is distributed via
Postal delivery, retail sale at kiosks is not planned. A
Another important distribution channel is the delivery of complete SJ packages.
to larger publishing houses.

Oberauer is satisfied with the first success in the subscription area, until
To date, 500 annual subscriptions have been generated. The aim is to reach
years to reach 2500 subscriptions, says the Austrian publisher. Whether
This goal is realistic, however, is questionable: On the website
www.schweizer-journalist.ch are in any case only twelve
letters to the editor published for the first issue - including some very
negative reactions.

Either way, the SJ edition will continue to be at least
half of which are free copies. Journalists who actually
target group, currently receive 60 percent of the copies sent out, but
The magazine also goes to advertising and marketing people, publishers and
Politicians and decision-makers from various industries. According to the publisher
Oberauer has already been able to finance the first edition himself: "We
had around 30 pages of advertisements and were therefore well above break-even."
The second issue currently has around 20 advertising pages (3570
francs).  

Markus Knöpfli