Yesterday's champions, served fresh
Fastfood Heye remembers sports stars Denise Biellmann and Peter Müller for McDonald's.
As the figure skater
who became famous with her pirouette? While
two male diners at McDonald's were racking their brains over this question.
Denise Biellmann suddenly sits down with a tray of
full of goodies at the next table. And while a slightly outdated
sports guy orders his hamburger at the counter, two people puzzle
female guests: "But this is the ... Beef Royal." Peter Müller is
recognized - also in another scene, where someone brazenly takes the
snatching fries from the neighbor at the table while the latter is open-mouthed
is amazed that the once best downhill skier in the world apparently enjoys
McDonald's stops by.
The agency Heye, Zurich, has worked around these scenes with the
Sports legends Denise Biellmann and Peter Müller share five tongue-in-cheek
spots for McDonald's Switzerland. The spots advertise the special
Swiss Champions" burger creations launched for the Olympics. On 10.
February sees the start of the Winter Olympics in Turin. McDonald's is
official partner. In Switzerland, this is being celebrated with a burger campaign.
communicated. A different creation like McBacon,
McVacherin, Beef Royal, Ciabatta Grande and McDeluxe to the
The "Swiss Champion" can be chosen as the public's favorite.
Denise Biellmann as figure skating icon and Peter Müller as former
best downhill skiers in the world have been chosen as popular figures because
the two still convey that "Swiss Champion feeling"
that the nation will now be able to recover from the games in Turin.
hoped for. With a good dose of humor, the question is whether this will work out
commercial in which an Austrian, looking at the menu board, says: "Swiss
Champions - don't make me laugh ..." Then he turns around, recognizes
Peter Müller is taken aback and greets him reverently with "Mr. Müller".
Heye was able to design this campaign exclusively for Switzerland. In
Germany and Austria are not planning any activities as part of the Olympics.
planned. McDonald's Italy and France have their own and completely
other spots were realized. As the campaign only runs around the Olympics in
Turin is running, Heye wanted to achieve a concentrated load of impact.
Spots seemed to be the right tool here. But because their added value
only five weeks, Heye has teamed up with Petra Zehnder and her CD
Daniel Bieri opted for an uncomplicated form. All five
Film ideas could be realized by Condor in a single day.
In terms of budget, the producer also saw the spots as a
considered a reference work for the young director Patrick Senn.
Andreas Panzeri
