Choosing the most innovative
Awards Swiss Marketing SMC has nominated 16 companies for the Marketing Trophy 06.
Gala of Swiss Marketing SMC. This association comprises over 2600 specialist
and managers from marketing and sales. As part of their
Swiss Marketing Day, which was founded back in 1976, will be
Award, which recognizes the market performance of companies.
that are "role models for the Swiss economy". 16
Projects are nominated.
The sectors in the race are: Event marketing, industry and retail,
Acoustics, spirits, sanitary facilities, promotional items, bookbinding,
Cleaning, public transport, banks, associations, foundations,
Community work. An eight-member jury nominated the following ideas:
Small companies (up to 49 employees)
Bio Plus AG - Partner program ECHT BIO: The
Program aims to provide more guidance for organic consumers nationwide,
a platform for joint activities and a distinguishing feature for
a comprehensive range of organic products with expert advice. The jury
attests to the project's "courageous and unique communication".
Pat Says Now AG - Innovative computer mice:
Within 18 months, the company has turned the everyday computer mouse into a funny and iconic product.
Accessory successfully positioned in retail and new sales channels
built. The jury was impressed by the unmistakable product
which has very successfully occupied a market niche.
Avo Session Basel AG - Premium Music Festival:
Pop, rock, jazz, blues,
Songwriter, funk in an intimate club atmosphere. World stars get up close and personal
presented. The concerts are very successful with a
Audience utilization of almost 100 percent.
Swissphone audio-optic AG - Lynx ear we go:
According to the manufacturer, the "first
user-friendly and inexpensive plug & listen hearing aid". The
product is particularly appealing to young people with hearing problems. The
Appliances are accordingly "trendy" in design and are marketed as
Lifestyle products placed and sold. A good idea, which
could give new impetus to this market.
Medium-sized companies (50 to 299 employees)Buchbinderei Burkhardt AG - Bookfactory:
A photo book project in four
Formats for customers who store their digital images in book form
instead of letting them "gather dust" on a hard disk. To
can be realized at a reasonable price with free software and your own
digital images can be used to design a personal photo book. Jury:
"Market opportunities recognized and consistently implemented in Switzerland."
Arwa AG - Repositioning of Arwa as a brand for architecture:
The
Proof that even a smaller company with the help of a
well thought-out marketing strategy and its consistent implementation
repositioning successfully. The company has succeeded in
in a more established market with a new focus.
Diwisa SA - Xellent Swiss Vodka, the Spirit of Switzerland:
With vodka
Russia or Poland come to mind, but certainly not Switzerland.
Despite this, a Swiss manufacturer has managed to create a Swiss
Vodka made from quality Swiss rye and glacier water
from the Titlis, bottled in bottles with a very special design,
internationally successful.
Putzfrauenvermittlung.ch AG - the name says it all:
The company
provides cleaning staff to private households. We clean
in rooms where the cleaning utensils are already available.
With this project, the entrepreneurs have built on an existing
customer needs and developed a convincing solution concept.
offered. Innovative business model.
Large companies (over 300 employees & groups)Schwyzer Kantonalbank - Kabi-Club:
A customer acquisition and
Customer loyalty project aimed at children up to the age of 14. Under the
The motto "Saving with fun" teaches children to be economical with their
Dealing with pocket money. Unusually emotional for banks.
Migros - Anna's Best goes India:
With this new marketing concept
Migros is exploiting the growth potential in the Ethnic Fresh Convenience segment.
in a customer-oriented way. With India, the current zeitgeist of
Bollywood and in an authentic and culinary way.
high-quality products at a reasonable price. The jury finds it
pleasing to see "how Migros' own-brand supplier can offer professional
brand launches and relaunches".
Trisa AG - Sonicpower:
The new toothbrush with 20000 rotations
per minute is based on the inherently expensive
Sonic toothbrush technology, which is characterized by new approaches in production
was implemented in a cost-effective and space-saving way. A prime example of how
Swiss companies innovate with real consumer benefits
can generate.
Georg-Fischer-Rohrleitungssysteme (Schweiz) AG - Ifit, the 50/50 formula:
50 percent faster with 50 percent fewer parts
the company is establishing a new philosophy in the
Drinking water technology. With the new connection technology
Push-fit fittings are a simple, time and cost-saving way of
put in.
Category Nonprofit Organizations (NPO)Municipality of Schaan - Commission for Safe Routes to School Project kindersicher:
Triggered by a tragic traffic accident, the municipality
Schaan has developed a concept to ensure the safety of children on the road.
into kindergarten and school. All
Interest groups were included.
BSZ Foundation - Gasthaus Pluspunkt, Brunnen:
Gastronomy professionals work here
and people with disabilities work hand in hand. With the project
the BSZ Foundation has implemented a unique and creative idea and
successful in a difficult and highly competitive market environment.
New product launched.
Verband Luzerner Schreinereien - J75, products that sit: With giant chairs in public places in
the city of Lucerne, the association wants to strengthen the carpentry trade and
better anchor its image in the public eye. A similar
No other professional group has dared to undertake this project.
Stadtbus Winterthur - new corporate identity of Winterthur's public transport company:
From a grungy image to an atmosphere of
Relaxation and safety for passengers - that's how you could describe the new
concept of the Winterthur public transport company.
