Special Ads: Impact advantages in the news environment
Special advertising formats benefit from the reputable news environment. This is confirmed by the latest qualitative study conducted by the Mediascore Institute on behalf of IP Deutschland.
Special forms of advertising benefit from the serious
news environment. This is confirmed by the latest qualitative study by the
Mediascore Institute on behalf of IP Deutschland. Three exclusive
Commercials in the environment of "RTL Aktuell" were at the center of the
Investigation: Wüstenrot in the program split (spot between "RTL Aktuell"
and weather), Gothaer in the news countdown (countdown with clock immediately
before the news program) and Meggle in the content split (displaying the
current weather values in an editorially designed frame). The
Viewers had the opportunity to view the special advertising formats Newscountdown and
Contentsplit a first contact. The results show that the increased
attention of viewers in the news environment
communication performance of the commercials. The unaided
Advertising recall in the program split 92 percent above the
average recall value of the advertising island, the supported
Advertising recall 51 percent higher. News countdown and program split
also benefit from the seconds countdown that is used to
Switching impulse of the viewers suppressed. The seriousness of the
In the viewers' opinion, the news program is transferred to the
advertised products. The immediate proximity to "RTL Aktuell"
promotes positive image transfer between the program and the brand.
The study was conducted as a studio experiment with 60 viewers aged
from 14 to 45 years of age.
news environment. This is confirmed by the latest qualitative study by the
Mediascore Institute on behalf of IP Deutschland. Three exclusive
Commercials in the environment of "RTL Aktuell" were at the center of the
Investigation: Wüstenrot in the program split (spot between "RTL Aktuell"
and weather), Gothaer in the news countdown (countdown with clock immediately
before the news program) and Meggle in the content split (displaying the
current weather values in an editorially designed frame). The
Viewers had the opportunity to view the special advertising formats Newscountdown and
Contentsplit a first contact. The results show that the increased
attention of viewers in the news environment
communication performance of the commercials. The unaided
Advertising recall in the program split 92 percent above the
average recall value of the advertising island, the supported
Advertising recall 51 percent higher. News countdown and program split
also benefit from the seconds countdown that is used to
Switching impulse of the viewers suppressed. The seriousness of the
In the viewers' opinion, the news program is transferred to the
advertised products. The immediate proximity to "RTL Aktuell"
promotes positive image transfer between the program and the brand.
The study was conducted as a studio experiment with 60 viewers aged
from 14 to 45 years of age.
