Losses for PressTV

PresseTV Five out of twelve PresseTV programs have lost market share, seven have lost viewers.
lost market share, including the programs of publisher television
PressTV (PTV) was watched less by the majority of viewers. In particular
the PTV highlights "Gesundheit Sprechstunde" (GES) and "Konsum.tv"
each lost one percent market share among the total audience (3+) in 2005.
compared to the previous year and now stand at 11 and 10
percent. Other programs such as "Café Bâle" and "NZZ Format"
(105,000) lost ground. The only market share winner is
"Motor Show" - it increased by one percentage point to 6 percent.

Some declines are even sharper in a longer-term comparison:
In 2001, GES achieved a market share of 16 percent and 100,000 viewers
more, and "Café Bâle" also had 30,000 more fans back then.
PTV Managing Director Hans Jürg Deutsch is not surprised by this development.
surprised, he foresaw it two years ago. "That has to do with
that SF, like other public broadcasters, also had a few years ago.
only discovered the potential of Sunday evenings a few years ago. Many people are
then not out, but at home," he says.

Instead of spending Sunday evenings with purchased feature films
("Tatort" etc.), SF has started to cast large live productions.
such as "MusicStar" and later "Pisa" - with success. So that
PTV's own production of an attractive
SF in-house production - and the majority of viewers chose
tends to be SF 1. For Deutsch, one thing is clear: PTV must deal with this
situation. "That's why we don't see any
great need for action." Which does not mean that we should throw our hands in the
lap.

Relaunch for various programs
This year, for example, he wants to talk to SF Director Ingrid Deltenre about
talk about reallocations - from the weekend perhaps to other
days. He sees further potential in concept innovations. One such
last summer, "Café Bâle" has just been opened.
equipped with a new team, and at "Konsum.tv" they have been thinking about
relaunch for some time. PTV has also relaunched its
also offered to private local TV stations for third-party broadcasts - for the
Free of charge. "Not many stations make use of this," regrets
German. PTV would earn nothing from this. "But more broadcasts
bring more reach - and this benefits us in our discussions with the
sponsors," explains Deutsch.

This is PressTV
Ringier and NZZ each hold a 30 percent stake in PresseTV, while the German
publisher group DCTP with 20 percent and Basler Zeitung Medien and
Jean Frey AG each hold a 10 percent stake. They broadcast their
programs on SF 2. PTV could also broadcast new programs on SF info
but it currently uses this channel exclusively for
Repetitions.

PTV receives an annual fee from SF for its in-house productions
of 4.7 million francs, a further lump sum of 7.2 million
flows to publisher television from the marketer Publisuisse.
Publisuisse acquires all advertising in the environment of PTV broadcasts.
Sponsoring, on the other hand, is a matter for the respective producer.

Markus Knöpfli