Viva launches the Viva cell phone

Viva is launching its own cell phone package in Germany from March. Having already offered a Viva tariff and a Viva prepaid package with on-demand content, the music channel is now offering a cell phone package with pre-installed content, as reported by the German magazine Werben & Verkaufen. In addition to the Sony Ericsson K300i, the package includes pre-installed Viva ringtones, games and a direct link to the Viva cell phone portal. The Viva cell phone is available for around 120 euros. "Such an offer is not yet planned in Switzerland," explained Eliza Garbacik from Viva Switzerland to Werbewoche.