SFLB: Sihlcity rebuilt
The SFLB agency has created a new ad campaign for Sihlcity. It is intended to show that there are enough things there to build Sihlcity itself.
A building is recreated out of jeans or water glasses. The chimney is now made of spools of thread stacked on top of each other and the revolving door is made of a swinging salad spinner. The agency writes in a press release that there was plenty of choice to recreate. No wonder, with over 80 stores, a cinema, a wellness oasis and much more. The replica Sihlcity can be seen on posters in the greater Zurich area.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Katja Puccio (art direction), Marius Becker (graphics), Martin Spillmann (CD), Isabelle Meier (consulting), Rolf Zimmermann (strategy), Sabine Bechtel (art buying). Jonathan Heyer (photography). Karin Frey (styling). Patrik Rohner (image editing).
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (text), Katja Puccio (art direction), Marius Becker (graphics), Martin Spillmann (CD), Isabelle Meier (consulting), Rolf Zimmermann (strategy), Sabine Bechtel (art buying). Jonathan Heyer (photography). Karin Frey (styling). Patrik Rohner (image editing).
