Adlink launches "Superpool", a national online advertising pool

With the so-called Superpool, Adlink is creating a national online advertising pool with the largest portals in Switzerland. Bluewin, MSN, GMX and Romandie.com are included in the Superpool. According to Adlink, this means that 75 percent of all Swiss Internet users can be reached. As Martin Radelfinder, Managing Director of Adlink, explains in the press release, "online media planning is also increasingly moving towards reach planning". With the Superpool, Adlink is now able to offer advertising clients an enormous reach with a simple placement using a highly effective and IAB-compliant advertising format. Large branding campaigns can now be realized within a financially realistic framework at a uniform thousand-contact price for all sites (between 5 and 10 francs, depending on volume).