20minuten.ch: Standardized advertising offer every week

The online editions of 20 Minuten and 20 minutes have now announced the detailed tariff for 2006. It is structured in a 5-point strategy. The top maxim of the news portal from Tamedia is: clarity and simplicity. As Head of Online & New Business Stephan Obwegeser told Werbewoche, the company has opted for simple standards to spare customers the confusion of the many special formats. The advertising formats can now only be booked by the week: Leaderboard (728×90 pixels), Wide Skyscraper (160×600 pixels), Rectangle (300×250 pixels) and the large format Monsterboard (468 x 60 pixels). "Fixed placements are popular with customers and allow for very easy integration into classic campaigns," Obwegeser said. With week-by-week booking, 20 Minuten also wants to make it possible to evaluate performance with weekly values from MA Comis. 20 Minuten is very well established as a website and often booked out for 1-2 months, he said. Particularly in demand at the moment as a result of the just launched news campaign is the Channel News, but also sports, which was particularly in demand during the Olympics. In terms of prices, the news portal aims to be competitive: all fixed placements have a thousand-contact price of less than CHF 25, measured by ad impressions. Customers who prefer CPM-based placements will continue to receive them. According to Obwegeser, 30 to 40 percent of customers prefer this type of billing. They still have the choice of the classic full banner as well as DHTML advertising formats, according to 20 Minuten. CPM (Cost per "M" - M is the Roman numeral for thousand) refers to the cost per thousand banner placements.