Electronic media disappoint in February

Compared to the previous year, the Goldbach Electronic Media Index (GEMI) for February 2006 performed worse. Following a subdued January, the advertising index for electronic media failed to gain momentum and actually lost one index point compared to January. The GEMI is based on data published by Media Focus regarding advertising investments in Switzerland. As Goldbach Media announced on Wednesday, the index for the overall market has remained at 166 points since November. After reaching an all-time high in December 2005, the electronic media sector has now also fallen back to its November 2005 level, with an index of 318 points. The GEMI in detail: TV managed to maintain its January level at 324 index points. Teletext also remained at the same level at 153 points. Radio lost one index point, dropping from 250 to 249. The Internet lost 4 index points, falling from 177 to 173. Nevertheless, Goldbach Media further reported that the trend in Internet advertising in Switzerland is clearly on the rise.