Prisma Medienservice develops online tool for scatter advertising

Prisma Medienservice, a contracting organization in Eastern Switzerland and subsidiary of St. Galler Tagblatt AG, has expanded its online offering to include a tool for calculating scatter advertising. Internet users can now use a virtual map to edit the desired distribution area. They can select their desired cantons, districts or localities at the click of a mouse. The costs for dispatch are calculated directly. The tool complements the existing instant calculation, which is based on text. At the same time as switching to the new system, Prisma has also revised its website.