MACH Basic and MACH Consumer now semi-annual

The new editions of the MACH Basic and MACH Consumer 2006-1 studies, which are available as of today, will now be published every six months in March and September. This means that publishers and the advertising industry now have access to up-to-date usage data on print media and cinemas in Switzerland every six months. According to a Wemf press release, the timeliness of data on media usage and readers' consumption habits is becoming increasingly important, particularly in the fast-moving and competitive advertising market. The new publication rhythm allows publishers and the advertising industry to react more quickly to changes in the reader and advertising market. The principle of rolling publication was chosen in order to do justice to the new rhythm. The sample continues to consist of twelve months, with the six old months being replaced by six new months for the latest study. In addition to current usage data on print media and cinemas, MACH Basic also provides descriptions and quantifications of the various Swiss readerships, which are determined by measuring reach. The media values of the study are comparable with those of the previous year. MACH Consumer makes consumer target groups transparent and links consumer behavior with the media use of the Swiss and shows what the various target groups consume. The media values of MACH Consumer have been adjusted to the values of MACH Basic so that the reach of both studies match. Reach comparisons with previous editions are possible.