Terre des hommes Promotional Video: Employees Get Involved
In its new TV commercial, «A Signature Changes Lives,» Terre des hommes features an in-house cast. It was produced by Pain Fromage Studio. At the same time, the fundraising campaign «That Counts» is launching.
The new Terre des hommes promotional film is titled «A Signature Changes Lives.» The TV commercial, produced by the Lausanne-based production company Pain Fromage Studio, shows how a bequest in a will impacts the lives of children around the world. The cast consists almost entirely of in-house staff members. The children in the film are primarily from the foundation’s local community. The spot is currently airing on all SRG channels in German, French, and Italian.
Terre des hommes promotional video makes the invisible visible
According to the foundation, Pain Fromage Studio’s commercial portrays in a realistic and emotional way what is often overlooked when it comes to a bequest: the positive impact on children that extends beyond one’s own lifetime. The production company was founded in 2024 by actors and satirists Vincent Kucholl and Vincent Veillon, known for shows such as «Bon Schuur Ticino,» «Tschugger,» and RTS’s «52 minutes.» They were joined by their longtime collaborators Maude Golay and Vincent Sager. This marks Pain Fromage Studio’s first collaboration with Terre des hommes.
In-House Casting for Authenticity
To tell the story as authentically as possible, nearly the entire cast comes from within the foundation. Lydia, an accountant in her day job, plays the doctor. Anaïs, who normally specializes in migration and child protection, takes on the role of the teacher. Just under half of the children are from the immediate families of the actors; the rest come from the wider Terre des hommes community. A professional casting call was held only for the lead role.
The voice-over artists for all three language versions were also selected from within the organization. Pascal Pittet provides the voice for the French version. He worked for Terre des hommes for 39 years, serving as the director of bequests from 2018 to 2026. Since his retirement in April, he has continued to volunteer with the organization. The narrators for the German and Italian versions are also employees.
You can watch the German version of the commercial here:
«That's What Counts» Campaign for Social Media and Out-of-Home Advertising
The 42-second spots will air in October on all SRG channels. At the same time, the new fundraising campaign, with the slogan «That counts,» launched on Monday, October 19. The ads are designed to highlight that even small donations can make a real difference in children’s lives. The campaign will be visible starting October 19 in outdoor advertising in Zurich, Bern, Lausanne, and Geneva, as well as online.
The French version of the commercial is also available online:
