Benetton targets young men with games
After the clothing company Benetton had already created a virtual communication space for its global community, it is now following up with a website featuring multiplayer video games.
Having already created a virtual communication space for its global community, clothing group Benetton is now following up with a website featuring multiplayer video games. For all those who want to test their creative skills in the areas of animation, graphics and music, Benetton's research center for communication Fabrica has created a game box with numerous interactive multiplayer tools on www.benettonplay.com. With this new measure, Benetton is aiming more strongly at the target group of young men that the company is trying to attract. The company has come up with a number of ideas: a flipbook with the option of creating animations, a game for testing reflexes and a graphic group chat. And finally, a music production tool where you can create your own pieces of music.
