Adlink adds topic and target group pools to Swiss Media tool
The Swiss Media Tool, developed by Aadlink, now offers a dedicated category for topic and target audience pools.
(pr) The Swiss Media Tool developed by Aadlink now offers a separate category for topic and target group pools. In addition to the two online pools already launched, Superpool and Online Youth Pool, advertisers and agencies can now also find 17 other online pools at www.swissmediatool.ch with detailed descriptions as well as all advertising-relevant data and booking conditions. "Thanks to special topic pools such as the IT technology pool, an advertising message can be placed easily and attractively in a customized environment. Pools have been a familiar advertising medium in traditional advertising media for years. Online pools combine monothematic sites with relevant content from horizontal sites into one category and thus enable a targeted approach to the desired target group. Familiar offerings such as pools also make it easier for media planners to plan for the Internet medium. By creating more attractive planning options, higher budgets automatically flow into Internet advertising." Says Martin Radelfinger, Managing Director of Adlink. With over 180 online advertising media and 19 online pools, the Swiss Media Tool is the most comprehensive Swiss database for online advertising.
