Poster Safari Zurich: Goldbach Neo Brings Design to the Streets

The Poster Safari Zurich will return in 2026: From September 17 to 29, as part of Zurich Design Weeks, the project will once again transform public spaces into an open-air gallery. Goldbach Neo is providing the billboard space free of charge for this event.

Poster Safari uses augmented reality. Source: zvg

From September 17 to 29, 2026, as part of Zurich Design Weeks, Poster Safari Zurich will once again transform public spaces into a gallery for contemporary poster design. This project by ALP Atelier Landolt Pfister brings graphic design to the city’s streets yet again.

Selected visual artists, graphic designers, and design agencies interpret this year’s theme, «OUT OF…,» on large-format posters. Goldbach Neo has supported the project as a partner since the event’s inception and provides the poster spaces free of charge.

Analog and Digital Combined

The Poster Safari makes graphic design—as a cultural asset—accessible to a broad public while also creating a platform for exchange and networking within the design community. The works on display can be experienced not only in analog form: the posters are digitally enhanced and, through augmented reality, open up additional layers of design and storytelling.

Poster Safari turns Zurich into an open-air gallery. Source: zvg

The «OUT OF…» Theme as a Call for Change

The theme «OUT OF…» represents the moment of transition and the step from the familiar into the new. It invites us to explore new horizons intellectually, creatively, and socially. The selected designers take up this theme and interpret it freely in their work.

Atelier Landolt Pfister is convinced that the project makes a significant contribution to contemporary design culture while also fostering engagement with social issues. They are looking forward with great anticipation to this year’s edition and to the exchange with the design community and the visitors to Zurich Design Weeks.

Goldbach Neo provides the billboard spaces. Source: zvg

Goldbach Neo as a Long-Standing Partner

Michelle Sameli, Head of Marketing & Communication at Goldbach Neo, explains: «Through our support of the Poster Safari, we want to provide a platform for creative poster design right in the heart of public spaces. The project showcases in a unique way the creative power inherent in the medium of the poster and how analog and digital experiences can be combined. We look forward to supporting the Poster Safari with our billboard space again in 2026.»

Goldbach Neo is providing billboard space free of charge. Source: zvg

For more information about the Poster Safari Zurich, visit www.postersafari.ch.


Person in charge at Goldbach Neo: Michelle Sameli, Head of Marketing & Communications

More articles on the topic