Cannes Lions Findings: Cultural Affinity Is Key

As a consultant for content marketing and strategic brand management in the client services department at CH Media, there’s one thought in particular I took away from Cannes this year: The more global our marketing ecosystem becomes, the more important cultural affinity becomes.

Editorial - September 9, 2026

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Cannes Lions Findings: Cultural Affinity Is Key

As a consultant for content marketing and strategic brand management in the client services department at CH Media, there’s one thought in particular I took away from Cannes this year: The more global our marketing ecosystem becomes, the more important cultural affinity becomes.

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